Hello Friends,
Thanks to you, we did it!
This year has been nothing short of a watershed moment for Havelock Wool. We have always known that wool is the most capable fiber on the planet, but 2025 was the year the rest of the building world finally seemed to agree. From DIYers to developers, the shift toward healthy, high-performance materials is no longer a "trend"—it’s a new standard.
Here is a look back at our best year yet, and a peek at where we are headed in 2026.
The PRO Batt Revolution
When we launched our PRO Batts, we wanted to solve the biggest gripe in the industry: installation. We knew that for wool to compete, it couldn’t just be healthier; it had to be easier to use than the toxic pink stuff.
The response has been overwhelming. Installers are reporting faster fit times, zero itch, and a friction fit that stays put. The PRO Batt has officially bridged the gap between "niche eco-product" and "daily driver" for tradespeople across the country.
Residential Records
Thanks to you, 2025 was our best year ever for residential sales. We’ve insulated more bedrooms, living spaces and family homes this year than ever before. It is incredibly validating to see homeowners voting with their dollars for clean air and moisture management. You aren't just buying insulation; you are investing in the health of your families, and we are honored to be part of your walls.
The Big Box Breakthrough
Accessibility has always been our biggest hurdle. Shipping natural materials across the country is expensive, and we’ve fought hard to lower that barrier.
We are thrilled to announce that we have finally onboarded with both Lowe’s and Home Depot. This is a game-changer for logistics. You can now order Havelock Wool through the channels you already use, drastically reducing shipping headaches and making "grabbing some wool" a reality for projects of any size.
Industry Shift: The "Legacy" Giants are Waking Up
Perhaps the most surprising development of 2025 is who is calling us. For years, the legacy distribution networks (the massive supply houses that power the construction industry) ignored natural materials. That has changed. We are now in active conversations with major legacy distributors who realize that the future of building isn't fiberglass—it’s high-performance natural fibers.
Architects and builders are no longer asking “Why wool?”—they are asking “How soon can we get it?” The spec sheets are changing, and wool is finding its way into prints from the very first design meeting.
New Products
We proudly launched our Air & Sound Panels under Havelock Acoustics. Initial interest for the one of a kind sound panel that improves IAQ by absorbing harmful chemicals like formaldehyde has exceeded expectations. We will turn an enlightened focus to this segment of our business in 2026 and may well have an additional offering in straight air filtration!
Outlook 2026: Energized
We are heading into 2026 with more momentum than we have ever felt. The "healthy home" movement has graduated from a niche concept to a market requirement.
We are scaling up, dialing in our logistics, and proving that nature still manufactures the best insulator on earth. Thank you for trusting us, for challenging the status quo, and for helping us put more wool in more walls.
Keep well and keep warm,
-Everyone at Havelock
