We turned 7 this year and finally had our break out party. Last year was great, a double on the one before, but it’s 2020, and a 350% rise in our sales has allowed for a minor bright spot in a difficult year – not to mention a sigh of relief at the suggestion that our efforts might work! There is a very long way to go, and we’re happily refreshed and excited for the opportunity, but many of the dark and hard yards seem to have finally paid off.
We actively sell to vanlifers, homeowners, and distributors. Our batts are becoming a favorite for DIYers and professionals alike; and our loose-fill is finally getting its due at R4.3 / inch. We had sincerely high hopes for cracking some of the industry codes with regard to (further) testing, life cycle analysis’ and environmental product declarations; those hopes came crashing down under the weight of a continual death march to the lowest common denominator where the bar seems to get set. Nevertheless, our efforts shall persist even as acceptance continues to expand across multiple marketplaces.
Fortunately, as a start-up in a tough and nonsensical space, we are not easily dismayed, though frequently disappointed. Nevertheless, we have always had great products, because they are made of wool – the most dynamic fiber on the planet, full stop, and therefore an outsized willingness to wait for the market to come to its senses. It has.
We have a backlog that is annoyingly hard to shed though we are adding two production lines that should solve that problem. And with any luck, we will break that system in time, just as we did the last.
Please know we are intimately aware that none of this happens without you. In the face of a difficult, frustrating, and annoying 2020 we were lucky to come to work and to grow. For that, we can only say thank you and offer a promise that we will continue to put our best foot forward every day.
Keep well friends.
