Why do we build? At its most basic level, the answer is simple: to protect ourselves from the elements.
From rainstorms to snowfalls to record-breaking heat, our built environments provide the shelter we need to remain comfortable and safe. Few would argue against the idea that a roof over your head or warm air during a blizzard is essential.
But here’s a question worth pondering: If we build to protect ourselves from the elements, why do we often fill our walls—the very barriers designed to shield us—with materials of the lowest integrity?
A Race to the Bottom
The building industry has been steered by a manufacturer-driven race to the bottom. When cost becomes the primary measure of value, the result is inevitable: products become cheaper, often at the expense of quality and durability. Insulation, for instance, is frequently made with materials that prioritize low cost over performance and longevity.
The Bigger Picture: Environmental Impact
Buildings are a major contributor to greenhouse gas emissions, accounting for approximately 40% of the global total. A significant portion of this—around 11%—is directly tied to material selection. Now imagine a world where architects, builders, and installers prioritized higher-quality, safer, and more sustainable materials.
A Vision for Better Building
That world isn’t some distant dream. It exists today. Every day, we encounter people striving to create safer, more comfortable, sustainable, and high-performing homes and work spaces. Achieving this vision isn’t as difficult as it may seem—it simply requires informed decisions and a little extra effort.
A Positive Shift
This isn’t about preaching—it’s about celebrating progress. Over the past decade, we’ve witnessed tremendous strides toward better building practices, and the momentum is only growing. By choosing high-quality materials and prioritizing performance over cost alone, we can ensure that our living spaces truly serve their purpose: protecting us while minimizing their environmental impact.
What Can You Do?
Whether you’re building a new home or remodeling an existing one, take the time to learn about your material options. This is your space—your shelter. It should meet your needs, align with your values, and help contribute to a better, more sustainable future.